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This web site mandarinartfestival.org has the following in the web site, "Mandarin Art Festival Returns 2015." We noticed that the website also stated " We would like to thank everyone for another terrific Mandarin Art Festival! Thank you to our sponsors, artist exhibitors." It also said " Vendors, volunteers, and festival goers for always supporting this community event. All donations received from visitors at the gate thank you Rotary Club of Mandarin. Bake sale, and prize table go towards the maintenance and upkeep of the Mandarin Community Clubs. Of Palm Arts and Photo." The header had mandarin art festival as the highest ranking optimized keyword. It is followed by juried fine art, juried fine craft, and jacksonville florida which isn't as ranked as highly as mandarin art festival. The next words mandarinartfestival.org used was jacksonville fl. easter event was included but might not be seen by search crawlers.